Click to watch highlights from the first few days including The Jewellery Show Catwalk.
Category Archives: Fashion
Fashion can be emotive and what better way of doing it then bringing the truly British weather to the catwalk. Rah created the effect of thunder lightening wind and rain for Lee Jeans new “workwear range” as well as the international sporting shows where we added the extra element of snow.
One of the smartest brands in modern fashion, Burberry has also brought rain and snow to their catwalks in London. Using weather effects can be a fitting end to your show leaving the audience in awe.
Light effects can also be key to enhance a garment as well as create the mood and tone of the collection, as the models walk the runway. Blackout is key to the environment to create maximum effect and will ensure the lighting show effects will be about enhancing the clothes and the brand. Though effects can still work in a light environment and still worth exploring
Another great example of this concept it when Alexander McQueen had rain pouring onto the runway for the spring 1998 collection, entitled ‘Golden Shower’.
There are countless possibilities to change the mood or background creating incredible effects on a catwalk. Innovation is something that Rah are very proud of creating maximum theatre
In an age and indeed industry where we are surrounded by the focus of beauty being youth, Rah would like to share a welcome breath of fresh air in the form of the Advanced Style Blog. Fashion enthusiastic Ari Seth Cohen roams the streets of New York looking for the most stylish and creative older generation. With the mantra ‘respect your elders and let these ladies and gents teach you a thing or two about living life to the fullest’, Ari photographs and discusses the notion of style and age and shares these insights with the world.
From chic first lady-esque elegance, true 70’s bohemia to punk rock and every trend in between has been wonderfully and creatively presented by this generation. Words of wisdom and insight include 91 year old fashion icon Iris Apfel stating, ‘style is like a fine cheese, it gets better with age’, a statement this blog illustrates perfectly.
With over 8.5 million hits and national television appearances in America it appears that the Advanced Style ethos is being well received. Neither style or individuality have an age limit. There is a thought to make you smile on a Monday morning!
Ari Seth Cohen has released a book featuring high lights from his Advanced style blog, which can be purchased from Waterstones on the link below….
Click here to buy the Advanced Style book.
Rah are pleased to share with you the images from a recent photoshoot for She Who Dares to celebrate the launch of their new perfume Eminence and luxury gifting range. View the new She Who Dares website here for more information on this inspirational gifting brand.
The Rah team on this shoot included photographer Gavin, styling by Siobhan, hair and make-up by Jessica M and model Dite. All of whom can be booked directly through Rah Lightbox. Rah also provided creative direction, location sourcing, casting services and an onsite producer.
New Look have released the final two click to buy catwalk videos featuring flawless, Shimmer & Shine and Baroque, a fresh way of presenting collections to their e-commerce customers.
Rah’s Paul Swaby worked as performance / catwalk director on this New Look video production, working closely with Flawless and acting as casting Director prior to the shoot day. Directing all the performers on the day Paul ensured the fashion and dance elements came together seamlessly.
Of the project Catwalk Director Paul says ‘It was a pleasure working with Flawless, they are a team of true professionals who never miss a beat. Here at Rah, we really enjoy creating catwalk fusion, it keeps the catwalk fresh and exciting for the audience. The New Look team are bang on trend with this collaboration. I think we will be seeing more of these innovative catwalk combinations in future seasons. By selecting the right performance for your brand, we can inspire the buyer with a fresh and dynamic approach.”
Rah also provided the styling elements, stylist Emma Bigger from Company Magazine, worked closely with the New Look team to create the themed catwalk outfits. Finishing the look was the wonderful Rah Lightbox make-up artist Jessica and hair stylist extraordinaire Joseph.
See the video in action and click to buy here!…www.newlook.com
The catwalk video produced by Rah productions for New Look was shown at Marble Arch and Bond Street Tube stations on Friday to create excitement and celebrate the re-opening of the Marble Arch store.The New Look catwalk video being played at Bond Street Tube Station.
Kelly Brook, who designs her own range with New Look, was on hand to cut the ribbon to announce the store officially open to customers, whilst the video played round the store.
Watch this space for more details of the creative team on this videography shoot and the final 2 videos, ‘Shimmer’ and ‘Baroque’.
Rah are happy to share with you one of the videos we produced for New Look featuring Flawless, which was released today in conjunction with the relaunch of their Marble Arch store (just in case you haven’t already seen it on the London Underground today!).
Rah are pleased to announce a wonderful new addition to our Lightbox team in the form of photographer Ashley.
Ashley shoots people in all shapes and forms, from fashion to lifestyle and documentary to portraiture. The common threads in all his pictures are emotion, authenticity and the ‘caught moment’. Starting out as an Art Director in London ad agencies, Ashley moved seemlessly into photography and that combination ensures he has a well rounded understanding of visual communication, client briefs and the end consumer. His photographs have been exhibited at Proud Galleries and at the ICA.
Ashley’s clients include..
Melabelle Designer Womensear, Rookie Clothing, The Sunday Times, Barclaycard, The Daily Telegraph, BNP Paribas bank, Strummerville (The Joe Strummer Foundation), Penguin, AOL, City AM, The Science Channel, The Teenage Cancer Trust, Medecins Sans Frontieres, Ormiston Children’s charity, HoMedics health and wellness, Ware Anthony Rust Advertising, London Advertising, The Cernis Collective, Mission PR and Advertising, Amplified Media
View his portfolio here.
Looking for a strong commercial photographer for your brand? Get in touch! 0207 940 7994
We are pleased to share with you the images from a recent Rah produced shoot for The Jewellery Show London.
The creative talent on this Rah Produced Shoot consisted of photographer Iakovos, stylist Susie, Hair and Make-up by Jessica M. Please follow the links to view each creative’s profile, please do not hesitate to contact us with any booking enquiries. Rah also provided the location, product coordination from multiple suppliers to the shows, onsite producer and model casting services.
Backstage tip of the week
‘A really effective stain remover for grease or makeup is white bread, an ordinary cheap sliced loaf. Just dab the affected area with the bread and watch the stain dissolve before your eyes’.
Rah Model Gisela with the backstage team at the National Wedding Show.